Each headphone and the case itself are now equipped to make a noise to help you find it. The new AirPods Pro will have six hours of listening time with a single charge, better than the original version. Wade.Īpple showed off its latest generation of AirPods Pro, one of its bigger breakout products of recent years. The announcement comes as data security for women has become a major flashpoint in the wake of the Supreme Court decision to overturn Roe v. Apple does not have a key to encrypted data and so it cannot access it without your express permission. The tracking data is kept on each device and only accessible through a passcode or face ID, according to the company. Apple also emphasized the Watch’s features for women’s health, with revamped period cycle tracking tools that can predict ovulation. Like prior versions of Apple’s smartwatch, the Series 8 is intended to motivate users to stay active and fit. It starts at $249 for GPS models and $299 for cellular models.Īnd in the middle is the Series 8 model, which starts at $399. The device gets about 36 hours on a single charge, is more water resistant and boasts an enhanced compass that can work at night, in the ocean and other conditions.Īt the low end, Apple updated the SE to be up to 20% faster than the prior version. The iPhone 14 and iPhone 14 Pro will come in five colors: midnight, starlight, blue, purple and red.Īpple unveiled three new smartwatches at the event: the Series 8, the SE and the Ultra.Īt the high end, the Ultra model is designed to help users track endurance training, scuba diving adventures and triathlons. Apple said all US models of the iPhone will no longer have the SIM tray. It also prevents others from removing the physical SIM card if your iPhone is lost or stolen. Now, users can store multiple e-SIMs on the same device and have multiple cellular plans and phone numbers on the same phone. In a notable shift, the iPhone 14 lineup also eliminates the need for a physical SIM card and instead uses a digital “e-SIM” card. The Pro line also comes with the first-ever 48 MP camera on an iPhone. It also has a new action mode that lets users keep videos stable while moving.Īpple’s new Pro line features an always-on display and the ability to receive notifications and activities through what the company is calling “the dynamic island,” the much polarizing notch at the top of the phone that is now considered a feature. It also uses the same chip as last year’s iPhone 13 Pro model (the A15), the first time it’s repeated a chip in years.įor the first time, however, the new front camera has auto focus, allowing it to focus at multiple distances in low light for better individual and group selfies. The new iPhone 14 features a 12 MP main camera with bigger pixels, a faster aperture and improved sensors. Here are the big highlights from the event:Īpple unveiled four new smartphones, including the new iPhone 14 with a 6.1-inch screen and the iPhone 14 Plus with a larger 6.7-inch screen. It also added an option for its watches to detect when a user has been in a car crash, as well as a satellite connectivity feature for phones, which is intended to help people communicate when their cell service isn’t working. ![]() Throughout the event, Apple appeared to alternate between pitching its suite of products as tools for living our best lives and also for avoiding any number of ills that may befall customers in an uncertain world, ranging from car crashes to getting stranded in the wild.Īpple announced several new Apple Watch models, including a higher-end version that costs $799 and is designed to support the needs of a rarefied group of outdoor enthusiasts. That task is potentially made more difficult this year by broader economic jitters, including fears of a looming recession.Īpple unveils the new iPhone 14 product line at a big press event on Wednesday. “We had anticipated that inflation, increased production and component costs, and other expenses such as more expensive shipping would have led Apple to increase its retail pricing.”įor Apple, the stakes are always high to convince customers to upgrade devices, and especially the iPhone, which remains its central product. “It is impressive that Apple has maintained year-on-year pricing parity on the new iPhone 14 devices in the US,” said Ben Wood, chief analyst at market research firm CCS Insight. Analysts widely predicted Apple would hike the price of the premium models by $100. The iPhone 14 Pro and Pro Max start at $999 and $1099, respectively, also unchanged from the year prior. The biggest surprise, however, may be the price: The iPhone 14 and 14 Plus will start at $799 and $899, respectively, the same starting prices as last year’s models. Hollie Adams/Bloomberg/Getty ImagesĪpple unveils iPhone 14 at 'far out' event ![]() store, due to open to the public on Thursday, in the Knightsbridge district of London, UK, on Tuesday, July 26, 2022.
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